Google Play Android Wear: This app is incompatible with your decide

I published my first Android Wear watch face today, but I could not download it onto my watch since it was not compatible with my android phone device. I understand it is because I don't have a corresponding application for mobile, but there a way to do this without having a mobile application. I don't want ta mobile application since it will be useless for the user because it adds no customization for the watch face.

via Chebli Mohamed